Case Study: Intelligent Medical Objects (IMO)
After engaging KBT to refine its go-to-market strategy, Intelligent Medical Objects (IMO) successfully launched a channel strategy and OEM model to scale its business. KBT helped the company expand its footprint from less than 100 hospital clients many years ago, to include over 3500 hospitals and 500,000 physicians by embedding the clinical terminologies in every significant EHR provider. KBT assisted the company in its recent transaction with Warburg Pincus and continues to provide services in growing IMO.
Intelligent Medical Objects is a privately held company specializing in developing, managing and licensing medical vocabularies. IMO partners with various health care organizations, medical content providers and EHR developers.