Case Study

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Case Study: Publicly held healthcare IT and content company

Global healthcare company conducting businesses in publishing, analytics, and IT with leading brands in journals, textbooks and information technology for the healthcare sector.

Challenge

Leverage the assets in its portfolio for new markets and determine what market strategies should be considered and deployed to grow lines of business above corporate targets.

Assignment/Methodology

KBT was engaged to:

  • provide a strategic assessment of the product portfolio
  • transform the results into products and services for existing and new markets
  • design prototype products and create business plans that were used to test a new market
  • identify and perform due diligence on acquisition candidates, including a $1B + Acquisition

Results

KBT is currently in its third year of providing strategic and go-to-market advice to this company. KBT has identified M&A opportunities and business alliances. KBT’s activities have significantly impacted revenue and margin targets.