Case Study: Fundraising Strategy and Execution
The client is a privately held corporation and provider of cloud-based practice management, electronic health record, and medical billing software and services. The company operates in Boston, Massachusetts and from its headquarters in the Southeast.
To help transition from small, angel-backed company and raise institutional capital to develop a national industry presence, a KBT partner was retained to evaluate the business plan, team, and assist with the fundraising marketing strategy and execution. He worked closely with the CEO to identify and build relationships with prospective investors. The result was a $20 million first institutional round co-led by a major west-coast venture capital firm, and a strategic corporate investor, at an attractive valuation.
Today, the client offers software-as-a-service and revenue cycle management (RCM) services to physicians in more than 50 specialties across 48 states and manages more than $4 billion in annualized accounts receivables on behalf of its RCM clients.